Online travel is the root cause of life and death for financing and financingPosted by: admin | Posted on: February 19, 2017
Abstract: however, whether it is big or small and medium-sized entrepreneurs, commercial issues and problems of online travel website profit platform has been stuck in my throat, continued subsidies not only to the platform of the capital chain tight, but also let the small platform has slightly carelessly face bankruptcy.
Author: Yan Zeru
looks bright, but the online travel business days are not easy, basically in the brink of death in 2016 June, the Amoy road declared bankruptcy liquidation, at the same time, to house net, foot travel network, travel network Friday dozens of online travel business companies have also announced insolvency or bankruptcy, if the number of IPO and three new board listed companies to calculate the success rate of online travel industry success rate of less than 2%.
online travel way embarrassed
online tourism in the end it swollen?
compared to traditional travel agencies, the benefits of online travel without words. For 90 is even more so.
rice is a college junior senior, but also users of online travel, after a tour of one hour tour of the Great Wall, two hours of compulsory shopping, rice no matter where to travel, to inquire about the network, such as the Chengdu tour.
After booking tickets and hotel
in several OTA sites, on the line of the arrangement, the rice according to several travel website users day, arrange their travel routes, according to the interest and time, free free, online travel is so full of reverie of Chengdu rice.
, according to incomplete statistics, the current 60% travel groups have begun to rely on the network of travel — although the tourism market scale line is in growth, but the line of travel agency’s market share has dropped significantly. Especially from the growth rate, the growth rate of online travel in 2015 is more than 6 times the overall level of the travel agency market.
however, although prospects, but more and more Online Travel Corporation, including large OTA company but died in the dark before the dawn, then, the online travel industry is how to enter the high flow, low profit, embarrassed way
, a new era of user needs in front of OTA myth shattered
the early development of the Internet, facing low cost flow dividends, after OTA days lying to count the money, now traffic costs began to rise, in other words, the search engine is still an important traffic entrance of online travel, OTA is not the so-called "bring traffic".
second, in the premise of the power shortage, large OTA in the non accurate flow into the low efficiency in the process of precise flow, not only facing difficulties, and facing the line, such as airlines, threats and blocked, such as where the network is the major airlines.