The first Taobao profit model on advertisingHuang Xiaochu CEO we definitely did not copy the otherPosted by: admin | Posted on: August 7, 2017
Yang Weiqing, President of
and for the pictures in the picture show "chaos", "dynamic bike", "Customs card" and other similar ideas, Hong Zhu >
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Huang Xiaochu? –
advertising model is so cautious, because before Taobao launched as one of the "profit model similar to the felicitous wish of making money" plan, but the system in search rankings in the test period is because part of the owner’s opposition, and was forced to cancel.
. Shao Xiaofeng said that the refusal of advertising is not Taobao do not need money, but before 2007, Taobao customers have not yet accumulated to a certain amount. At the same time, the introduction of advertising will affect the user experience more or less. Therefore, Taobao has always been cautious about placing advertisements.
Hong Zhu told reporters that the "Huang Xiaochu noob market" Beijing Railway Station program, in addition to A&, A, a total of five companies jointly bidding. But before bidding, the "Huang Xiaochu" side of the program has put forward a very detailed brief mission appeal, so the five companies in the first round of the proposed program is almost very similar.
, A& A will own the design scheme and the "Huang Xiaochu" market scene were compared, and pointed out that the design of venues reduction is too high! Especially the stage, really can we play together "to find different."."
face the industry’s doubts, Shao Xiaofeng stressed that Taobao will be "do not affect the interests of free users" for the purpose of developing advertising profit model.
of users will still be free
actually announced the formal test of water advertising network marketing model, Taobao from this year’s Spring Festival has begun to try to put ads in Taobao web pages. First at the bottom of the page, then on the right side of the page. According to Shao Xiaofeng said, from the current effect, the user did not feel disgusted. However, Shao Xiaofeng stressed that once the user felt disgusted, "we will withdraw."".
"we firmly believe that Taobao can be completely profitable by advertising alone."." Yesterday, Taobao vice president Shao Xiaofeng officially announced that Taobao began to launch advertising business. This means that Taobao is looking for a "no charge" for three years while looking for the start of a profit model.
Shao Xiaofeng also said that relying on advertising, Taobao can complete the profits, therefore, "three years without fees" commitment will not change. "We will not sacrifice the interests of Taobao merchants to achieve profit targets." Shao Xiaofeng stressed to reporters.
in fact, Shao Xiaofeng promised that Taobao would not charge any fees at the trade phase, which guaranteed the possibility of a low-cost start-up at Taobao. However, Shao Xiaofeng also revealed that within Taobao, there are differences in the question of charges for businesses.
advertising to make money Taobao means
but after 3 years of development, Taobao has been a daily turnover of over 100 million yuan, more than 41 million of users shopping sites, every day has 180 million of page views. No doubt, these data let Taobao determined to enter the advertising profit model.
although the merchant fee is a key means of eBay international e-commerce company successfully, but in Shao Xiaofeng’s view, in the implementation of the Chinese merchant fee is not a profit model, but as a means of economic regulation.
entertainment set perfect Huang Lei, the encounter disputes.
brief is very detailed, five companies plan similar,
"last year, the market was a square door design, so we explicitly stated in brief that Huang Xiaochu logo wanted a round or special-shaped design. Our logo, colors, yellow, and the entire design elements are here, and all of them come with this feeling. The family that we use, the hand sketch of the first draft is one element more than A& and A. You can’t say that an arched door is your copyright, and that’s not true."
design restore too high,
The reason for the Taobao According to Shao Xiaofeng, Taobao refused to print ads on its website until the Spring Festival in 2007, according to Mr.
Consulting Group, said that Taobao has great media value, and Internet advertising is a useful complement to it. However, advertising will cause some interference with the user’s browsing, and how to play the desired advertising effect without interfering with the user, which will be a test for Taobao.
April 23rd, an article entitled "Huang Xiaochu Huang, the money we don’t" this is crazy reproduced, in the WeChat circle of friends author A& PR company hereinafter referred to as the A Communication A& A the brand founder Huang Xiaochu accused Huang Lei Ren noob held the city set event presented, making it feel the company has no successful programs by the depth of "reference", the statement the other alleged infringement of their intellectual property rights. A day later, Huang Lei on micro-blog responded, although the details of the creative bidding is unclear, but can not tolerate intellectual property problems, will investigate the matter. Yesterday, Huang Xiaochu new kitchen life Beijing Co., Ltd. referred to as Huang Xiaochu CEO Hong Zhu exclusive to the Beijing News reporter responded: "we have absolutely no plagiarism."." He said he had sorted out a complete chain of evidence and presented it to the lawyer. "But Huang LEI teacher sent us two words’ tolerance’." And the other side of the A&: A company, the reporter has not been contacted as of press time.