How to obtain the user can recognize the nternet products as the core design of the servicePosted by: admin | Posted on: August 3, 2017
The development of
the Internet products change rapidly, constantly digging practitioners in all aspects of the product, which is enough to make the quality of the products is very good, but why sometimes do not get recognized by the majority of users of
from the point of view of service design, we may get the answer. Service design not only pursues more perfect product design, but also requires designers to have overall situation, overall planning ability, creativity and cross boundary. In order to enhance the design of the product itself as a starting point, and gradually expand the design of the overall situation of thinking, so that experience design more complete, resulting in greater value.
What is the design of
product design, four factors are generally considered: users, scenarios, processes, and objects (that is, the product itself). In the idea of service design, the product can be tangible or intangible – every part of the interaction with the user is part of the product. In addition, we should consider the characteristics of users, the changes of process and the application of scenarios.
service design not only focus on the product itself, each contact also needs to focus extended to interacting with the user (touch-point), the user experience has been from the category of "product" to expand "the entire service process of the product as the center, through various forms of contact with the user, the formation of experience.
today, the Internet has become the product of direct contact with the user, the media delivery service, "product or service" the trend is more obvious, this is also the biggest difference with the traditional service industry: the traditional service industry through professional service personnel, service product promotion, guidance, provide support, etc., and products can only rely on the Internet with single contact between users. Therefore, even if the product is very good, if there is no introduction of service design, resulting in the lack of considerations, users will not form a good experience, so that it is difficult to enhance the brand’s sense of dependence.
from the user experience perspective, service design
The availability of
focus on a single interface, user experience focusing on a single contact, and the service design is all contacts in two dimensions to fully consider the product and the user relationship: the quality of a single interface, single contact. For example, a user wants to book a ticket on the Internet, screening content is single interface level, generally through the usability evaluation, and involved in the process of booking tickets online (booking, payment, order page page) a contact which users, designers need to evaluate and improve the user contact experience.
users in the whole service process, service from design angle, the designers also need to consider how to distribution, single trip ticket, to remind the user how to receive travel, this will lead to more contact. >