E commerce observation Chinese people are very cautious about shopping onlinePosted by: admin | Posted on: August 3, 2017
e-commerce was a place to live in with China the number of Internet users reached 220 million in Chinese, ranked first in the world, the Chinese e-commerce is also booming, but analysts pointed out that the full potential of electronic commerce is released before, some obstacles to overcome.
Agence France-Presse reported on March 16th, the original title: electronic commerce to obtain a place to live in with the number of Internet users reached 220 million in China Chinese, ranked first in the world, the China e-commerce is also booming, but analysts pointed out that the full potential of electronic commerce is released before, some obstacles to overcome.
according to statistics, 55% of Chinese Internet users last year online shopping, the total amount of $8 billion 250 million. In 2006, the figure was 43 million, and the transaction volume was $4 billion 300 million. What drives online shopping is the growth of shoppers such as, a 27 year old Xue Ling in Shanghai. She’s increasingly willing to shop online, "it’s so useful, I can find everything I want, and sometimes it’s cheaper than the store."." Online shopping spending is expected to reach 406 billion yuan by 2011, as more Chinese Internet users will switch to online shopping.
however, China’s online shopping costs are still low: last year, consumer spending averaged only 0.64% of China’s total retail sales. China’s e-commerce growth lags behind because consumers are worried about the reliability of online payment and fakes. "I still do more shopping in the mall than online shopping. I don’t fully believe in online stores." Said Lin Yao, a businesswoman. Lin’s concerns are justified. Buying fakes, credit card fraud and other related issues emerge in an endless stream.
technology improvements mean that online payment systems are safer, and now the challenge for Internet companies is to win back consumer confidence. "Online payment is no longer a technical problem, and the problem now is to build consumer confidence because consumers are still wary of the Internet’s payment system." Beijing Internet analyst Liu Bin said.
Another challenge facing
, China’s Internet company, is the low number of credit cards used. By the end of 2007, there were only 75 million credit cards in circulation. Although credit cards are becoming more and more popular, but Liu Bin said that due to quality control, credit card penetration rate is still very low, which explains why Chinese online sales last year accounted for only 6% of the United States a bit more, "which gives an advantage in the United States, Chinese may take 10 years to catch up with."