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The hottest place in the nternet vertical web E commerce

Posted by: | Posted on: July 31, 2017

Economic Observer newspaper: China’s vertical web site development,

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Zhang Tongming: most of the vertical website revenue model is relatively single, mainly rely on membership fees, advertising, offline show. However, there are outstanding, such as mechanical and electrical business network, a member of the revenue and advertising revenue of about 50 million; and the China chemical network has been listed, this time for the vertical sites, is like a stimulant.

China’s vertical web site experienced rapid development in 2006 and 2007, first of all, thanks to traditional industries. Some entrepreneurs in traditional industries are not willing to show themselves on the Internet, but also want to integrate the upstream and downstream resources. For example, I contacted a coal cleaning equipment business, it has the core technology and products, coal can be burned two times. It is felt that if the light do a website to tell you I have the product is not enough, must be combined with the coal industry association and the upstream and downstream relationships into a vertical sites, to drive up the development of the whole industry, so as to reflect the value of.

, such as Chongqing, there is a sugar and beverage network, every year to participate in Chongqing rum, it learned that some enterprises can not participate in the rum, to help these companies do online booth, I did not expect customers are still many. In Wuhan, there is a Chinese glasses nets, we have helped it to do an online mall, slowly orders up, but not enough to do a mall, but also to do a vertical site.

, these are typical of traditional industries into the Internet site path, from self display to shopping mall, and then to do vertical web site. It is the Internet constantly subdivision needs spawned a huge number of vertical sites; compared with the comprehensive website vertical website in content, service more professional and flexible, user stickiness and accuracy advantage.

Economic Observer newspaper: the traditional manufacturers to do vertical transformation site, what problems will occur?

Zhang Tongming: traditional manufacturers have a narrow range of operations, and the Internet has no boundaries. For the traditional industry, not face to face sales, the Internet alone is not good, so that vertical sites may become an information platform. This is a trust and habits of the problem, on the Internet, to do well to field a website play money Tate, become a member of it, this is not realistic, you may hesitate in a moment of money. As a result, most of the vertical site customers are concentrated in the local and surrounding cities. Therefore, the vertical website to go out of the geographical threshold, but also need to solve the problem of face-to-face services.

Zhang Peng: today’s B2B e-commerce, customers no longer only need a search, product introduction and links, he needs an industry expert. A person who is responsible for supply and marketing and procurement in an enterprise needs to do some product comparison, research, product reviews and product related knowledge. These things require a web site to integrate them, which requires vertical web sites to work together.

Economic Observer: and Afghanistan





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