The contest between local group buying and big group buyingPosted by: admin | Posted on: July 31, 2017
group buying as an emerging industry. From the beginning, with thousands of pet in a gesture, greet people’s eyes. More than a year, the fire throughout the land of China, the e-commerce boss Taobao to top market share continued to decline. Television, newspapers, and so on. Let China’s group buying market continues to heat up. All kinds of capital in the achievements of a super large group, their pockets. Driven by them, numerous small and medium group buying has sprung up like mushrooms. Many small or medium-sized groups are dying out under the pressure of the market and competition. How can you do small group buying big development?.
group buying competition has been very fierce, Fushun as a 3 line city has not been spared, the big group buying, such as the United States group. Handle. Litters. Regiment. Have entered Fushun. This further explains the intensity of the competition. The tactics used by these big teams are pretty much the same. Free raffle, advertising overwhelming, salesman everywhere. 0 profit sales, loss making, shouting and so on. Momentum of the momentum, a large number of small and medium-sized Fushun buy out, and then fast. But the result disappointed them. The dominant local market in Fushun was the stable local group buying. Why did the big group fail in the first round of competition with local small group buying?. I think there are still the following points.
one, local group is the forerunner of Fushun group buying e-commerce, consumers prefer to go to their familiar consumption place to consume. Fushun group buys the market the development and the initial stage is depends on Fushun several local buys. Because of the same operation mode, in some of the group purchase group purchase promotion after retrofit. We look at, or the original local buy the same. Probably not as much as local groups. In the consumer psychology, back to the local buy camp. The cultivation of the market needs the process, and the group purchase is supported by the vast numbers of consumers, and it is also from time to time.
two, local organizers are mostly locals. Familiar with local customs and customs. Better understanding of local consumer habits. Group buying more in line with local consumer demand, to meet the support of more local consumers. On the contrary, the large group of business managers, although strong ability. But to the new environment to carry out work, but also need to understand the local customs and conditions, so the introduction of goods and services without new ideas, most of the local group behind the purchase of some price war. This will make consumers suffer from aesthetic fatigue. The effect is not satisfactory.
three, the local Group buy personnel structure is good, most of the outside are hired online online students more. Most of these people have little practical ability. Good and bad, so the effect is very general. Local group buying is different. Take advantage of your strengths and find some good people to take advantage of. That is, controlling costs and increasing efficiency.
four, the local group is still a little outside of the big group can not match. That is, local buyers are generally investors. Just like the current group owners in Fushun. They all have dedication to do it