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A brief analysis of mogujie com’s website operation on women’s shopping websites

Posted by: | Posted on: July 29, 2017

mentions the domestic female shopping community, and it’s easy to think of mogujie.com and the popularity of beauty. Some people say that micro-blog is the achievements of the two sites, also some people said is the innovative marketing mode to open the market, especially the beautiful and mogujie.com micro-blog marketing, has been a lot of people to follow, and many analysts used as a case study. Analysis on the two micro-blog marketing, Internet has too many people studied, not in this niche you, just to say the mogujie.com website operation strategies and ideas.

detailed socialization analysis

mogujie.com CEO June, mogujie.com positioning for the 18 to 28 year old female shopping guide website, for this group of fashion consumers to recommend and share the content. So, this can be seen as a SNS community, a social platform. The so-called "socialization" meaning more, we generally divided into three levels, first, socializing, second communities, third is called socialization.

may be the three concepts are abstract, take mogujie.com consumer groups as an example, a recommendation and collection function of mogujie.com, two girlfriends girls A recommended B B said this dress looks good, very good-looking, but not to buy, because Zhuangshan, so this recommendation has little effect, this is social; girl A post, girl B and C, and then by more people reprint, and attracted hundreds of thousands of people to see, this is the community; the girl A looked at a piece of clothes feel good, just click on the love collection, this is very important data on mogujie.com’s website staff, by day collect customer love, and love the different weights for each user, which product will pop forecast in the next time, there will be sales, this is the key factor to improve the conversion rate, which is the agency Socialization.

unique user experience

mogujie.com’s founding team mostly Taobao origin, for the website consumer groups insight and research is very unique. It is easy to compare the beauty, in the website, mogujie.com’s user stickiness and weekly visits were all better than beauty, so in the market share of mogujie.com accounted for 79% of the proportion (according to the relevant statistics). Mogujie.com’s research on users can be profound, so the site is unique in its design, especially its content. In China, the first waterfall flow picture wall, the first reverse buy group model, in the user experience, it is worth learning.

most understanding of women’s data analysis and research

called a fresh Chibian days. Through meticulous analysis of the user, mogujie.com can be described as the most understanding of female consumers shopping sites. According to mogujie.com accumulated user analysis, 18-28 year old female consumers choose products, according to the important factors are: first is the style, second is the price, third is quality and service, fourth is brand. This is different from the previous traditional marketing or many electricity supplier operation ideas.

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