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Channel six sharing of video and food sharing websites

Posted by: | Posted on: July 28, 2017

editor’s note: with the existing domestic life information sharing platform, channel six, Sixchannel is a video sharing website showing all the delicacy, business information with video. Why is the video model? What are the main challenges? TechWeb interviewed channel six CEO Li Kuankuan, and asked him to talk about the development of video sharing websites.

is the six channel CEO Li Kuankuan

(TechWeb pictures)

Sixchannel six channel is a video class catering consumption sharing site. With the existing domestic information sharing platform is different, the food here, travel, nightclubs and other information are presented in an exclusive video form. The site currently has more than 1000 businesses and has taken nearly 700 videos, often more than 60 hours.

Why does

make restaurant consumption video sites?

According to the

six channel CEO Li Kuankuan introduced here all the video filmed by channel six official team, have their own host, in addition to show the consumption environment, also interviewed consumers, site manager, chef and host experience.

on the basis of video display, users can also conduct a series of consumer behavior, such as ordering takeout, coupons, buy and so on.

six channel gourmet shooting (TechWeb screenshot)

Why does

appear in video form,

?

video wave rising in 2005. Li Kuankuan and start-up partners are film and television professional graduates, engaged in advertising, film and television industry for many years. 2006, also wanted to do potatoes, Youku model, but found that the cost of investment big, many barriers, policy risk.

on the other hand, they found that food and beverage consumption is a big market that can be tapped. If you choose a restaurant, may be the first to dianping.com query business review, and then query the exact location of the map tool, and then set the seat reservation website, may also to dianping.com and other sites to download coupons, the whole process is not simple.

"everyone’s tastes are different, other people’s information can only be used as a reference, but there is no direct understanding of this business.". At that time think, if let consumers have direct understanding of merchants, the most intuitive way is to make video." The birth of channel six.

channel six has two things: first, the video model is more intuitive, and the two is the integration of the Department of consumer applications, such as coupons, ordering, takeout, buy and so on.

Channel six

"slow down"

Since its inception in 2007,

has yet to finance channel six, and all inputs are invested within the team. Li Kuankuan believes that the peak of video site financing has passed.

Channel six

mode, more suitable for the operation of the developed first-tier cities, each merchant had to shoot the video with their own human understanding, Shanghai also.





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