Tao Jie talking about the operation of regional marriage netPosted by: admin | Posted on: July 15, 2017
is currently the Chinese dating sites have good prospects for development is divided into two categories, one is a website for the whole country, the other is for a city or county regional marriage website (hereinafter referred to as regional marriage website).
definition of regional marriage website
refers to the regional marriage seeking website relative to the national sex seeking website, especially for a city or county marriage website.
The main characteristic of
is that the population is relatively concentrated and the communication costs are low, and the probability of both parties entering the marriage hall is greater.
analysis of national sex seeking websites and regional marriage seeking websites
from the profit point of view, for dating sites across the country, still burn phase, to achieve greater profitability and a period of time, because the investment is large, need more than tens of millions of funds, profit model is basically rely on membership fees and advertising revenue income line activities, general.
regional marriage site, because the market is small, relatively concentrated, so small investment, and some regional marriage site has achieved better profitability.
national marriage website into a large, slow, take a long time to develop the market and brand, the general investment must be more than 10 million yuan can be done, and after 5 years, finally achieved profitability. In comparison, the regional marriage website of small investment, according to your city, the initial investment from tens of thousands to tens of thousands can, after 1-2 years of operation from third years to achieve profitability, a medium-sized city, the urban population of about 1 million 500 thousand, the annual profit of 30-60 million.
national dating sites have several websites on behalf of the company www.jiayuan.com, www.zhenai.com www.baihe.com, Lily network zhenai, marry5.com www.marry5.com, who can go to the end of the end, remains to be seen, at present the company best development momentum, but has not achieved great profit.
there are many regional websites for marriage seeking websites in the country, except for a few, and most of them are not running well. Some of them are gone. Some are just a website hanging on the internet.
, based on his 2 years experience in running a regional dating website, summarizes some of the following experiences and hopes to provide some help to friends who are running or want to operate a regional marriage website. (Pizhou matchmaking network www.pzhjw.com, Lianyungang marriage network www.99lygzh.com)
why is regional dating sites successful, the relationship between regional marriage sites and national web sites?
1 people due to marriage to consider a variety of factors, including the cost of living, especially the views of parents and family, most will first consider to find local people to contact and get married, so regional dating sites meet >