Open online shop can not be unknown buyers new consumer psychologyPosted by: admin | Posted on: July 14, 2017
The development of
e-commerce in recent years faster, many people have joined the Taobao online shopping in the world, and now buyers of consumer mentality and past cheap for the king’s attitude apparently changed, cheap goods have been difficult to get the favor of buyers, they always believe that a principle is no good cheap goods. With the improvement of Taobao search method, the current mainly in order of sales, credit sorting and price sorting. Sales at the lowest price are not the best, and buyers are seeking moderate priced goods. While the pursuit of moderate prices of goods at the same time, buyers and realized a different consumer mentality, summed up is: buyers are not cheap, but to take advantage of.
the same item, buyers want to get the result is that their pay is lower than others, or with 100 yuan of money to buy $150 worth of merchandise, therefore, to understand the unique characteristics of buyers mind, take corresponding promotional activities, can get good effect.
time limited discount is the most common form of promotion. In the process of online shopping, many buyers prefer to compare three goods, it is difficult to make up their minds to buy goods. But this time there is a section of the same commodity appear larger promotions, limit the limited supply, buyers will have sense of urgency, although we may think the price is a bit high composition, but still could not help but choose to order, because they are afraid of missing the discount. Therefore, this time limit discount sales method is very good to satisfy the buyer’s psychology, naturally can improve the conversion rate.
second is spike. If the ultra low discount spike activities, such as 9.9 yuan postage and so on, for buyers will have great temptation. In a short period of time can bring to the store several times or even dozens of times the traffic, these customers into the store, even seckill not goods, but also will go, so that we can achieve the effect of marketing association. But seckill activities set should be equipped with high operation ability, because in a short period of time will converge very large flow, customer service and prepare accordingly, whether the rule of seckill can be fair? The author in Tmall stores are usually 1 yuan each of the goods by seckill bring huge traffic, but because of the Limited seckill the number of seconds the authenticity of many buyers to have questioned the lessons after the first, then every time in seckill baby description pages do the corresponding instructions, in order to avoid the question again. In addition, this "spike" way for brand damage is inevitable, and because of the spike in the consumer’s view, it may be worth the price, so the poor assessment is inevitable. Therefore, this double-edged sword can not be used for a long time, otherwise, the negative impact of the store will be very great.
third is not to lose, that is, accounted for cheap. In the process of online shopping, there are many buyers are collecting goods, but has not been placed under orders. Because they all want the store to have a promotion, and come back next time