Seize the opportunity to create a brand imagePosted by: admin | Posted on: July 11, 2017
a lot of people ask, what is the first main task of the enterprise do? Is said to have a good product, a good product is certain, but most enterprises began to give their own position, an accurate localization to the enterprise pointed out a clear direction of development, so that it can be beneficial to build corporate brand.
for our enterprise website is no exception, also need to give the site a very accurate positioning, let the user at first glance know, your website is what they need most. In fact, many times when users choose websites, they often look at the location of the website. In the same circumstances as website promotion and optimization, they will choose websites according to the style of the website.
site positioning is not big, to be all, to be accurate, according to their own target users to develop. We can see, nationwide or global web site is a handful, but for many webmaster, often into the big and complete misunderstanding. In fact, a website as long as a small field of the first, as long as there is a certain number of user groups, so that there will be a certain amount of active users to support the operation of the site. Imagine, for a user of Shenzhen, Shenzhen Fuhua Hospital of traditional Chinese and Western medicine Beijing Huadu Hospital of Traditional Chinese Medicine good or good? The same circumstances, Shenzhen users will naturally choose landing www.fh.16.cn, abandoned Beijing hospital.
The Chinese name and domain name of the
website is also very important. Because the site is well positioned, the domain name is suitable for the remaining few, and sometimes only 1-2 can be used. Because of simple and easy to remember domain name and the name of Chinese catchy can attract users and retain users, on the website of the brand also has a great advantage. In addition to the search engine, the algorithm has the phonetic domain rules included some, even with the content of the website related meaning "Pinyin + digital" domain name is often in the search engine rankings than the meaning of domain name more forward, choose a suitable for the operation of the site and the domain name will give your website bring more traffic and users, which is also an important reason for some high site replacement domain.
actually, in order to create a good brand image, whether large or small, the category of brand positioning is the first and only good positioning, brand positioning can be truly made of the user in the eyes of the first