How to give the company a name of the atmospherePosted by: admin | Posted on: May 30, 2017
is on the market and the monotony of the store name, I’m afraid this name is no way to attract consumers, naturally can not let the store get better step operation development. If you want to store real name and for better development, also need to give the company a natural atmosphere name. So, how to give the company a name?
first, the starting point is high:
establish a good corporate image, starting from the name. The company name must transcend time and space, leading fashion, elegant and unique; standing on the highest point of The early bird catches, the name, in order to play a shock effect, a stone arouses thousand waves, quickly open the market to win customers, stabilize consumer psychology. Such as Shi Yuzhu’s "giant group" "naobaijin" brand, with its unique characteristics and timeless, enduring.
two, positioning to be accurate:
clever idea, prominent features. A distinctive and attractive brand name should be able to reflect the advantages and characteristics of the enterprise products, showing a special charm. "Coca-Cola" is a symbol of drink, culture, life, Pentium, Microsoft, Intel, Lenovo is synonymous with computers. Kodak, one is the film, Mercedes Benz, BMW, a car with respect to.
three, a new idea:
is God, silent. Corporate culture is a kind of fresh culture, rapid growth of culture, smart culture, culture with the times. The core power support to lead the company culture is the name of the company, I overlooked the magic world. Keep youth, Evergreen Foundation, financial resources rolling, called the company culture. The name of unmethodical an old cow pulling a rickety cart, and is not able to perform wonders to don’t earn money. Like cocoa. Chanel brand, avatar is still synonymous with fashion, boutique.
four, the context should be smooth, financial pulse to pass:
landscape sentient beings, plants and ideas, all things are spiritual, interactive benefit. The context is not smooth Zecai vein barrier, if not hard to see work; to the Italian, Jintuiziru sources; we know the cause of the finishing touch on Qimai, rise and decline; the financial context of conflict, harmony of magic.
why some companies even have for a long time, still can make the listener a shock, this name is undoubtedly very successful. So, if you want to give the company a name of the atmosphere, do you know how to do it? Little more than the content can be used as a reference?