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New 100 lun brand strategy adjustment is the new orientation of women football

Posted by: | Posted on: March 15, 2017

young people love fashion, new 100-lun products meet the young people’s pursuit of fashion, so very popular in the market. Recently, in 751D , Beijing; Park fashion design Plaza, New  Balance announced the adjustment of its global brand strategy. It establishes a new slogan "Always  in  Beta", released a new ad, also launched a series called "Vazee gale" new shoes.


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aiming and positioning, sports brand in the world’s top three for New  Balance decided to become a high-profile. From the advertising agency Arnold  Worldwide for New  Balance creation of the new ad Storm (storm), this time invited 17 sports stars endorsement for the brand. The film tells the story of a female runner when giving up, suddenly in front of a storm hit, after the storm is the world athletics track champion Jenny  Simpson, triathlon world champion Sebastian  Klenle, football field; Welsh young captain Aaron& nbsp; Ramsey sport is outstanding virtuoso. After the storm, the screen shows "Always  in  Beta".

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