Liu Jingyun share an integrated marketing modelPosted by: admin | Posted on: March 10, 2017
with the network marketing concept more and more deeply. The influx of a large number of traditional enterprise network marketing force, but because of the lack of professional talent, many small and medium enterprises blindly follow the trend of the development of network marketing, due to the low rate of return on investment or even a loss, now nearly 30 kinds of network promotion, enterprises need their own advantages and disadvantages according to the combination the market situation and the choice of network promotion, the Jingyun Liu will combine the network in recent years marketing experience, to share with you the next practice proves that the integration of the four network marketing mode is very effective:
industry platform to promote
platform industry gathered a large number of the enterprise members and potential customers of the industry, so the industry network marketing platform is to inch dial one thousand jins products commonly used in industry enterprise platform is mainly B2B platform, Chinese manufacturing Alibaba, HC network, global resources network, there are some of the more outstanding for example, China chemical industry platform network, building network, service class has its own industry website, such as the hospital network marketing has formed its own characteristics of the industry platform, for example, 39 Health Network, Xunyiwenyao network, but the good doctor online, enterprises can according to their own situation to make good use of the industry platform the function of promotion or additional services free or paid to the Alibaba, platform as an example, the customer can choose to open the integrity Service members enjoy many additional functions, such as the need to increase marketing efforts, the way of paying treasure can participate in network marketing advertising, free way to use product optimization, optimize product title and description, to improve the material quality and other methods, obtain better search rankings, showing a greater amount of.
search engine marketing
search engine is a search engine marketing platform based on network marketing, use people to depend on search engine and habits, when people retrieve information as much as possible marketing information to the target customers, with its precise, direct effect and cost-effective by small and medium-sized enterprises of all ages, search engine marketing means are commonly used PPC advertising (for example: Baidu search marketing, Google Adwords, SEO), the third party platform promotion:
PPC advertising effect directly and quickly, recommends that companies employ professional bidding maintenance personnel, according to the analysis to locate their products or services to the market, choose keywords directional precise delivery to potential customers, to maximize the return on investment;
SEO (search engine optimization):SEO refers to the understanding of how all kinds of search engines to crawl the Internet page, and how to determine the index for a particular keyword search results ranking technology, to the optimization of the relevant web pages, to improve search engine rankings, so as to improve site traffic, improve site sales of capacity or ability to promote the final technology, common methods include: the chain optimization (such as add, web page title and description optimization), website structure optimization (such as static pages);