Let the potatoes net money enough to raise money to youPosted by: admin | Posted on: March 10, 2017
in June 30, 2007, the seventh annual meeting of Chinese enterprises "future star" was held in Shanghai by China Entrepreneur Magazine and China entrepreneur club. The following is today’s Capital Group founder Xu Xin online interview record.
host: welcome to chat online interview, the first question, now more and more phones, TV direct selling mode, mail order mode, this mode is adapted to China current consumer goods development stage, perhaps only the brand stage to adapt to these new channels?
Xu Xin: we feel deep Chinese entered the brand era, after the formation of the middle class are willing to pay a premium for the brand, the best example of the egg is generally a 0.3 yuan, but also have the egg is 1 dollars a, why is in short supply? They have made some price adjustments this year, but they are still in short supply. People see their brand, feeling is the guarantee of confidence, quality is not a problem, food safety, and among the purse money, eat an egg a day, which is 365 yuan a year, your usual egg is sold 0.3 yuan, and 1 yuan an egg for him is not very big difference. Consumers can accept. I think this era and the advent of Chinese economy is concerned, may be local people, is a coastal city, some white-collar workers will slowly accept, then to the central city, is a step by step, and not all accept 13 bln. But even the middle class, more than $3000 has 300 million, more than $5000 has 500 million, to meet their demand for the brand, I think the brand has come of age. As Japan is like us, Japan, the brand and the Chinese is quite like, they are from after World War II, 50s, 60s, 70s, 30 year end brand building roads, a start of something of poor quality and low price; the second stage is cheap quality can, the third stage is the brand products, they 30 years to go through, we reform and opening up to now, the second stage almost, from cheap quality can also go well as quality cheap, want to develop in this direction. Mr. Zhang also said today, why Chinese mobile phone but foreigners? This is the place where we are so sad. Why fight? You are on the bargain to win, you do not even have a R & D expenses, please people are poor, and how foreigners? In fact, we feel more mobile phone features, you can still accept a little expensive.
host: we now have a new consumerism theme, how do you see the trend of consumer upgrades?
Xu Xin: I think the first is the channel of subversion, for example, we buy food, before the food is in the free market to buy the product demand, you don’t have to worry about, Chinese to drink to eat is a big demand, the original is a free market, 5 cents, 3 cents to kill, now has a large stores like Carrefour, WAL-MART, they are not what people can go to sell the big store to grab a lot of so-called "