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Daily topics tuniu financing for 500 million online travel will go with the tide

Posted by: | Posted on: March 10, 2017

A5 (www.admin5.com) station network November 24th news yesterday, tuniu network announced the completion of $500 million financing, the investor is HNA tourism group. Analysts said the alliance will tuniu Hainan Airlines and the integration of both online and offline resources, and may seek further integration with Ctrip vacation and the same way, so as to change the pattern of the online travel market.

According to the

agreement, HNA tourism will be to per American depositary share (ADS) $16.50, or $5.50 per ordinary share subscription price of the new shares issued tuniu. Meanwhile, the two sides also announced a strategic procurement agreement. HNA tourism will be preferential conditions to provide tuniu’s airlines, hotels and business jets and other quality tourism resources. Tuniu will rely on the advantages of resources in Hainan tourism industry chain, the corresponding procurement is expected within two years of tourism resources purchase amount will be less than $100 million.

is perhaps because in recent years the Internet industry too many opponents together, the recent rumors about the way cattle have been combined with the same way. Therefore, there are rumors that the two sides will complete the 1:1 convertible, the same way in the future to do tickets, etc, the way cattle do travel with the group, travel, financial market, similar to 58 merge, Ctrip where the transaction, while maintaining dual brand operation.

for the rumors, the two sides have repeatedly published the founder of public response. Tuniu CEO in duright also said, "from the logical point of view, the online travel industry is at an early stage, far from the integration of the time, he used a metaphor," now is the initial stage of development, as the primary school stage, then consider married children Zaolian, no doubt". The same way network also issued a statement saying, with the way travel and did not get a similar message, there is no need to publish relevant information. With the way tourism for capital cooperation has always maintained an open attitude, everything is possible, but the specific to this message, there is no basis.

, according to iResearch statistics, tuniu holds a 23% share of the outbound travel market, after Ctrip ranked second; and with the way tourism with the market share of 15.8%, occupy the first tour around the market. There are complementary advantages of the two businesses, if combined, will occupy a certain right to speak in the leisure market.

in Ctrip, where to merge the ticket, hotel business occupies the bulk of, originally the main way cattle leisure travel also hopes to strengthen the control of upstream resources. Therefore, in cooperation with HNA tourism strategy, HNA tourism’s ticket, hotel and tuniu resources will achieve rapid docking, the future can create online platform and offline channel integration pattern of O2O industry chain.

related reading:

merge with the same process or the next target   OTA pattern change

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the same way merger rumors analysis: operation is difficult but the driving force behind

where Ctrip merged   the way cattle and with the way also began to make eyes at a man

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