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On the verge of bankruptcy to buy a few sites to support the survival of the road

Posted by: | Posted on: March 10, 2017

2012 is bound to be a major reshuffle of group purchase website a year, Groupon, 24 coupons, Gaopeng have heard big layoffs, in fact there are many small and medium-sized group purchase quietly fall, as a former group purchase practitioners to see this scene really sad, but this is the inevitable development of the industry. No thing on the weekend before I bought a few ideas for the transformation of the site, hoping to be able to buy the site of those who are going to have some help. The closure of the site or business failure personally think is lost confidence, what competition, lack of funds, the profit is not high is just an excuse, as long as the confidence still, you will continue to seek improved methods of entrepreneurship there is hope,

1 cut all promotion costs, reduce the cost of office space, staff salaries and other hard costs except

proved the effect is good only group purchase website group purchase navigation, search engine and EDM, like what celebrity endorsements, websites and Focus Media are hard to burn, but also have a lot of free navigation group purchase included, especially as Baidu, 360 group 800 group purchase group purchase and the navigation are free from the first page of such advertising do not buy, basically rely on group purchase navigation free included, search engine ranking does not need to spend a penny, EDM is also a big money, from everyday in a letter to a letter Monday, while screening out the active users of the EMAIL, who several times are not open the email address you can give up the letter. There are CPS ways to retain, as to what the media and public relations, awards like don’t, is self deception. Of course, it is estimated that the media do not engage in these.

2 adjust product type, increase product profit

in the fierce war group purchase of many large websites are at a loss to earn gross margin from the previous 15% to down to about 7%, while the price decline led to a decline in the quality of service, user feedback is not good, businesses do not make money, forming a vicious spiral, is the need to return to the rational, local consumer the group purchase products like catering, movies and other profits adjusted to a reasonable proportion, and strict selection and group purchase products, for those small stores Limited reception capacity of businessmen will give up. At the same time, increase the number of physical products group purchase, in fact a lot of group purchase websites are relying on consumer products to attract users, the real product group purchase profit, of course, remember don’t sell fake and inferior goods.

3 cuts

this is a do not want to talk, but had not only such reduction of death, but groupon.cn, Gaopeng these layoffs is not considered too radical for the interests of employees, including an two reduction of city substation reduction, the organizational structure of enterprises, do not need slimming product direction reduction;

two or three line of the city from the direct mode adjustment into proxy mode, which can reduce investment, but also can retain the strategic layout, before do not waste accumulation of users and reputation, currently in the country two or three line city.





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