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n order to survive the global No 1 review site AnandTech bondservants

Posted by: | Posted on: March 8, 2017

evaluation is a controversial issue, but the website, AnandTech is one of the leaders. Anand Shimpi 14 years old when the site has been established for over 14 years, has always been the industry benchmark.

four months ago, the founder of the site announced retirement, and then joined apple, took over his former editor Ryan Smith, followed by the news that the site will be acquired.

came true. AnandTech today announced that the site has been sold to the digital publishing company Purch (formerly known as Tech Media Network), the specific amount of the transaction is not disclosed.

The name

Purch you may not be familiar, but it has a strong power, there are a number of science and technology, information website, including Head-fi, Buyerzone, LivesSience, and in 2013 has just acquired another authoritative evaluation website Tom’s Hardware, which is AnandTech’s biggest rival in ten years.

currently, Purch’s monthly total of more than 100 million visitors site.

Ryan Smith explained, AnandTech also experience from PC to mobile transformation, the content does not have any problems, but the advertising revenue has been their weakness, not like a big company to make money, is also unable to effectively expand their scale and content editing. AnandTech has been profitable since its inception, but higher quality content requires more investment.

He also revealed that

, Anand before leaving, spent nearly a year with each big enterprise in the publishing industry, including the various traditional and new media publishers, the goal is to find a new club to make AnandTech current mode, but additional investment.

After the acquisition of

, AnandTech will continue to maintain the independence of the editor, like Tom’s Hardware, and become a family, you can learn from each other.

Ryan Smith emphasized that AnandTech’s editorial team will continue their current career wholly intact, editing, evaluation of the policy and attitude will not change, never, then the only variable is the Purch through complex business operations, they can freely and better development of the website.





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