What is the purpose of marketing business free of chargePosted by: admin | Posted on: March 8, 2017
The rapid development of
network makes many people know online shopping, e-commerce has entered an era of rapid development, but also brought fierce competition in the market, the competition of market economy will enter a virtuous circle. Many businesses in order to win the eye, sign off, have resorted to a variety of tricks, free time, and preferential, group purchase seckill draw dazzling. So what is the purpose of these businesses free prizes for marketing purposes I analyze some points:
first, to deepen the public impression of the brand
now the activities of taking economic construction as the center, the goal of electronic commerce is the biggest sales, market share has a large B2C site is not satisfied with the status quo, to do more sales, earn more money. E-commerce sales is a broad concept, including a lot of content, such as brand building, expanding market share are considered potential sales. A variety of promotional and gift activities can improve the brand awareness of the business, do a good job can make the brand overnight. These activities seem to business deficit, although did not make money, but they earn enough attention and brand recognition of the majority of customers.
two, speed up the spread of the brand
to carry out a number of promotional activities, so that customers have the opportunity to know and understand the brand. During the period can also through advertising, network promotion and other means, continue to carry out the activities of propaganda and reporting, and constantly expand the audience, have a wide range of influence. Through the spread of the brand activities, so that more people unfamiliar to the brand as a potential customer, more potential customers to become new customers, more new customers to become old customers, the more customers the faster the spread of the brand. Brand communication activities is the initiative to close to the customer and understand the process of the brand, from this point of view, than the passive acceptance of the customer to accept a lot of advertising, the customer brand impression.
three, brand traction effect is obvious
a lot of business activity is just a form, its real purpose is thus pulled out of other products, promote the sales of other products, do an activity that deepen the brand, brand communication, but also led to the sales of other goods, shoot two hawks with one arrow. Whether it is free or carry out activities seckill activities, participate in the activities of the users are running the online shopping purposes, they became active users under the influence of the activity, actively to buy other products you want, so as to promote the sales of other products.
four, how do we conduct activities?
activity itself is very simple, the difficulty lies in the promotion. First of all, we should choose the right means to promote publicity, our experience is to promote the effect of soft Wen is very good, write a good soft than the poor flow of advertising. With the activity, with the soft Wen, traffic is certainly doubled growth. Soft Wen can be published in the website, can also be published in the webmaster nets, soft Wen was reprinted many times, the purpose of the article to achieve, the flow will follow up. The best way is to use soft Wen with advertising publicity side